Evolve Strength: Driving Membership Growth Through Digital Marketing
Client
Evolve Strength
Project
Digital Marketing
The Ask
Evolve Strength, is known not only for providing a high-end gym experience but is a comprehensive health-focused business. Partnering with local health service professionals, Evolve Strength provides a location to exercise and an all-encompassing health experience with personal training, chiropractor services, physiotherapy and recovery, and much more. Evolve Strength operates in a highly competitive market and with a focus on nationwide expansion was looking to overhaul its current digital marketing plan to drive membership growth across its locations.
Their Objectives:
- Overhaul their digital marketing content
- Launch a new digital marketing campaign to increase walk-in traffic and conversion
Solution
RVA developed a new targeted digital marketing campaign for Evolve Strength by overhauling the online content along with creating a new targeting strategy. Via the new plan developed by RVA, Evolve Strength attained notable growth in its walk-in traffic across its locations and sustained growth in memberships.
Results
Via the new strategy curated by RVA Evolve Strength was able to achieve notable results. Evolve Strength saw an average increase of 22% in walk-in traffic across its locations. Further, Evolve was able to obtain an additional growth rate of 8% month-over-month in membership conversions across its locations.