Homewood Suites: Boosting Bookings through SEO and Digital Marketing
Client
Homewood Suites by Hilton
Project
SEO and Digital Marketing
The Ask
Homewood Suites, known for its upscale extended-stay accommodations, sought to increase its online presence and drive more bookings through their website. With growing competition in the hospitality industry, Homewood Suites partnered with us to enhance visibility on search engines and create a seamless digital experience for potential guests.
Their Objectives:
- Increase organic search traffic to their website
- Optimize email marketing campaigns to reach and convert potential guests
- Drive sustainable growth in online presence and bookings
Solution
RVA developed a comprehensive digital marketing strategy that incorporated SEO, SEM, and email marketing, ensuring an integrated approach to their online presence. The first step was to conduct a thorough analysis of the hospitality search landscape to identify key search terms and consumer behavior. By implementing retargeting strategies, we increased conversion rates to 23% higher than the previous highest month on record. Through insightfully crafted email marketing campaigns, we were able to meaningfully connect with existing and potential guests.
Results
The digital marketing strategy we developed for Homewood Suites produced outstanding results. By emphasizing SEO, SEM, and email marketing, Homewood Suites achieved significant growth in organic search traffic, booking conversion rates, and overall digital performance, positioning itself strongly in the competitive hospitality market.